ONE MINUTE TO MAKE THE CASE
Three ways to land
the Playbook proposition.
Three mobile-first treatments. Each contains the whole argument. The first is my recommendation for the main page.
APPROACH 1 · RECOMMENDED
Build yours differently
THE PLAYBOOK, IN ONE MINUTE
Most new brands fail.
Build yours differently.
76%of new launches fail.2
→6%fail at businesses using a formal staged process.7
The Playbook puts the big-brand workflow in your hands, fully customised to your venture.
Work through four foundations and ten stages with your own AI. It does the heavy lifting and helps you make the decisions.
Build an iconic brand with a better chance of success8 — in a fraction of the time, for a fraction of the cost.
12 weeks · 10 customised stages · £395, all in
Get the Playbook ↗Recommended: makes the problem visible, explains the method and closes on the benefit.
APPROACH 2
Your ambition. Your AI. A big-brand plan
THE PLAYBOOK, IN ONE MINUTE
Your ambition.
Your AI.
A big-brand plan.
Launching a brand is brutally hard: 76% of new launches fail.2 At businesses with a formal staged process, only 6% fail.7
01A Playbook made for you. The workflow behind iconic brands, customised to your venture.
02Build it with your AI. Four foundations and ten stages. Your AI does the heavy lifting and helps you decide.
03Give your brand a stronger start. Build an iconic brand with a better chance of success8, for a fraction of the time and cost.
12 weeks · 10 customised stages · £395, all in
Get the Playbook ↗Makes the working relationship with your AI the centre of the proposition.
APPROACH 3
Build like the giants
THE PLAYBOOK, IN ONE MINUTE
Build like the giants.
Start with just you
and your AI.
76% of new launches fail. Big businesses do better: only 6% fail at businesses using a formal staged process.27
The Playbook makes that way of building brands yours: fully customised, with four foundations and ten practical stages.
Your AI does the heavy lifting.
It researches, tests and shapes the work.
You make the decisions.
Build your brand and launch plan as you go.
An iconic brand. A better chance of success.8 A fraction of the time and cost.
12 weeks · 10 customised stages · £395, all in
Get the Playbook ↗Leads with access to the big-brand way of working, then explains who does what.