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“I’ve done a few online courses before but this is so much more than that. Instead of a one size fits all approach, the playbook adapts everything to my brand, from the examples it uses to overcoming the specific challenges brands like mine encounter. Incredible value for money.”

“Seeing some of the brands on the site made me worry this was built just for companies with $10M+ media budgets - not the case. The playbook works for all budgets and incorporates a lot of learning for startups in the pre-seed phase onwards. If you don't have the funding for agency support this is a game-changing option. Having used it, I would even argue for running it in parallel with an agency at this price point. Stage 06 (Connections) showed me how to capture initial distribution on a £500 total marketing budget. It gives small startups enterprise-grade thinking without enterprise spend.”

“Wow this is amazing! I thought this might just be an expensive list of copy-paste ChatGPT prompts. It isn't. The briefing frameworks force AI to think like a seasoned brand director. In Stage 02 and 03, the Playbook stress-tested our positioning in ways that prevented us from burning thousands on the wrong audience. Such a clever way to leverage industry knowledge with accessible technology.”

“Launching my brand while working my day job 9-to-5 left me with analysis paralysis for months. The structured sequence breaks down the entire mountain into 10 manageable steps, and I finished stages 1 to 4 in 2 weeks.”

“In my opinion, this should be compulsory reading for anyone about to launch a brand. This brilliant playbook showed me the easy-to-make mistakes before I made them. It predicted the common founder behaviour and made me rethink my entire roadmap before launch.”

“I don't have a marketing background or much experience with AI. The Playbook helped me understand how to launch my brand, step by step, what to do at each stage and how to check the work coming back from my AI was good.”